Mental health, between human and virtual influencers: A Netnographic Study
Social media has become a powerful platform for the creation and spread of content, including fashion, sports, well-being, and mental health. This paper presents a netnographic study comparing two human influencers with two virtual influencers, examining post captions and images or videos during the official Covid-19 time frame. The aim is to analyze the content they publish in their community around mental health.
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Pablo Figueroa Forero
Associate Professor
